Website case study · Maracaibo, Venezuela
Building the first website for
Velásquez Plastic Surgery.
Original name: Velásquez Cirugía Plástica
A first website that brings the practice’s expertise, services, and consultation options together. Created by UpperVision, from brand and content to development and ongoing care.


01 / The brief
Experience worth
bringing into view.
An established team of plastic surgeons, with no dedicated website to bring its services, professional history, and work together.
The opportunity was to give the practice a home of its own: a place where prospective patients could get to know the team, explore procedures, and find their next step.
02 / Our contribution
One connected project.
Every detail considered.
- Brand & content
- Branding, visual direction, imagery, and copywriting shaped around the practice.
- Website & integrations
- Design and development across desktop and mobile, with WhatsApp contact and access to the practice’s appointment calendar.
- Search & AI discovery
- On-site SEO and content preparation for search and AI discovery.
- Ongoing care
- Maintenance and visual refinement as the website continues to evolve.
The discovery scope covers website preparation. Analytics setup, paid advertising, and ongoing search campaigns are outside this delivery.
03 / The experience
Get to know the team.
Find the next step.

Expertise with a human face.
Surgeon profiles bring the people and their professional background into the same visual experience as the rest of the website.

A direct way to begin.
WhatsApp contact and the practice’s appointment calendar give visitors clear ways to reach the team and take the next step toward a consultation.
From the website
WhatsApp contact
A direct conversation with the team.
Practice calendar
Access to appointment scheduling.
04 / Delivered
A dedicated home.
A foundation to grow.
The practice now has a live, functional website that brings its information and consultation options together. Ongoing care supports the next stage.
Your business has a story, too.
Let’s give it
a place to grow.
A first website or a new chapter for an existing one. Let’s talk about what your business needs.
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